Posts Tagged ‘steve bendt’
(unwarranted) recap of (unattended) MIMA event »
Thursday, January 22nd, 2009
Last night I met up with some folk at Shaw’s for their homestyle ronnies. They were delicious, as always but they kept me from the Digital Reputation Management event. Thanks to Ustream and the posting of the recorded event, I was able to “attend.”
Basically, three representatives from early adopting companies talked about how they’re using social media to manage their company’s public image. The commentary is thoughtful and in-depth. If you’re at all interested in using SM to boost your company’s involvement, take a look (it’s over an hour, you’ll need some time; embedded below).
This, obviously, is not a discussion of how SM can boost sales or involvement. It’s not about how having a Twitter account will make you viral or how web 2.0 jolts your ROI. There’s no mention of a call-to-action. (Either is Facebook Connect. Let me pause for your disappointed sighs.)
Steve Bendt (Best Buy, Social Media Activist) brought up Spy (try it out; kind of fun), there was talk of Google Alerts and some examples of how they’ve used Twitter and the ilk to improve and monitor their image. (Lela Phommasouvanh and Tammy Lee Stanoch (of Delta, formerly Northwest) rounded out the three.)
I’m intrigued by some of the mentioned ideas and entertained by how far my office has to come. How do you explain to old-media-centric higher-ups that there’s a new way of doing things when you’ve only been around a few years? (Get fired and go somewhere more amiable to same ideas?)
The video: