Posts Tagged ‘sexist ads’
a woman’s world is horrifying »
Wednesday, March 11th, 2009
For those that read my take on JCPenny’s “Doghouse” campaign, my reaction to the new Frito Lay‘s campaign should be obvious. Still, that won’t stop me (in spite of your silent protests).
What is “A Woman’s World?” Seems it should look something like the real world. If this is the case, after the introductory video, the real world is terrifying. Take a peek at the “Meet the Girls” section (if you hate yourself).
here you’ll find the professional, the artist, the rich one and the mom. The campaign makes Sex and the City or Charlie’s Angels look like militant feminist movements. Quotes like “secret shame: hides how much she spends on shopping from her husband” turn mild stereotype cuts into festering, infected wounds.
Oh well. Many that should be most offended will laugh at this, probably while buying chips. The world will be a happier (desolate) place. Or… we turn the conversation against this sexist uncreative.
Complain on Twitter, boycott the product or just tell your friends you’re not a simplified archetype. There are millions out there that don’t fit this mold and the interwebs finally give them voice. Frito Lay tossing out this candy-coated degradation shouldn’t be tolerated in the age of forums, tweets, comment threads and blogs.
Companies need to realize we can’t be force fed they’re unnecessary, near-harmful or useless products. But will they? If it ain’t broke, don’t fix it. Right, Frito Lay? And (because I’m a pessimist) I can’t imagine a MotrinMom reaction to this (even if there should be). People never react as strongly the second time.
The more we ignore pathetic campaigns, disregard them as jokes or insignificant, the longer we wallow.
More here and here (ugh). Thanks @katlikewrites for the tip.
friday free for all »
Friday, February 13th, 2009
… I was sick Saturday night through Tuesday night. I caught up on “Flight of the Conchords,” “Six Feet Under,” finished “This Land is Their Land” and watched a few movies. Calling that productive is like calling me handsome or universally liked. (In that it’s so obvious it causes nosebleeds, of course.)
… Wednesday, Girlfriend and I had a night out. With the trips and work and pulling my hair out (metaphorically) and all that, it’s been awhile. As it’s winter and Minneapolis can make a witch’s teet seem tropical, we went to a movie. (The Reader, more on that later.)
Kerasotes, awhile back, bought out the multi-screen downtown. They offer a Five Buck Club (free!) that sends you a card and then emails about upcoming shows you can get at that ridiculously low (high, for the “back in my day” folk) price. If you’re not part of the club, you’re dimmer than an compact-fluorescent after the Apocalypse, I guess, is what I’m saying.
… This weekend is Valentine’s Day. I try (and fail) to make Girlfriend feel as special as I think she is every day. Luckily, there’s a day when I can do that when everyone else is doing the same. (Individuality!)
Guys, make sure you do something worthy of her telling her friends about it. It’s all she thinks about (according to all the sexist ads out this week) between how many carats her dream ring is/which detergent to use/how fat she feels and how annoyed she is that you like sports/don’t vacuum/are a terrible father.
Singles, here’s your annual chance for some pity-play. Happy hunting!