Posts Tagged ‘kotex’
Kleenex hates the planet »
Tuesday, April 6th, 2010
There’s no other explanation. Sure, profits are probably important but their last unholy product offering cannot be justified by money alone. They simply hate the planet.
Earth, Gia, Heaven, Our Home: whatever you call it, Kleenex is trying to kill it.
Sure, they use virgin growth forest and refuse all attempts to persuade them otherwise. But tiny noses can’t be bothered with carbon dioxide; they’re fragile! (also: aww, babies.)
The (debatable) softness of their tissues aside, this is deplorable.
What the hell?
I have family that worked in one of their plants in Kimberly (hey, that’s part of their name… go figure). I’m not saying a company based on unsustainable production of wasteful items is necessarily bad (yes I am) but there’s a line.
They didn’t cross it:
- … by replacing cloth diapers with tons of disposable ones. Literally, tons of waste is created (50 million diapers tossed/day) but the convenience and sanitation makes sense.
- … by replacing whatever woman used before Kotex… You know what? Never mind that. Thanks.
- … by selling the convenience of disposable facial tissues over handkerchiefs. Painting them as unsanitary was only slightly evil. (Ignoring idiotic practices.)
They did with this pathetic fear-mongering. The ad has a split screen between their towel-rack hanging dispenser and a standard cloth towel. (I’d show it to you if I could find it.)
While hands of varying size and sex grab a single towel calmly on the right, the towel on the left is brutalized (even by the dog?). Numerous despicable acts are thrown at it, just shy of laying raw chicken on it. A simple laundering will cure all (but that’s so hard!).
Kleenex knows there’s a huge market for lazy idiots. Please, dear readers, don’t become a part of it. The idea that your own towels will give you grotesque diseases is horrifyingly inane (unless you’re a lazy idiot).
In a public setting, I don’t care if you waste the wattage to use the air dryer or the paper (using it or your own handkerchief to open the door). That probably comes to an environmental wash but not in your home.
Because you’re not idiots and you’re not lazy. Right?