Thought Chasm

a random selection of events, observations, ideas or happenings

[facebook] free for all

I’ve forgone the typical ‘free for all.’ Didn’t notice? Word, thought so. Moving on…

While I don’t personally add applications to my Facebook profile(s), some are all about it. They’re ass deep in “Which Reservoir Dog Am I?” and “All the Places I’ve Been You Haven’t” boxes. Which brings me to the “Whopper Sacrifice.”

Facebook is famous for its cluttered friend lists. Some are still friends with folk they met while filling their URC‘s or those hot girls they met at freshman orientation. (With entire self-tagged albums in bikinis, tagged with “gross” or “fat,” desperate for contradictory comments.)

Why not exploit it? I think the Whopper Sacrifice is a smart concept (read: best they can do; lame). It takes commonality and provides branded incentive to address it. It’s better than the Angry Whopper or [insert recent BK campaign/promotion here] (sans, maybe, the King). And more thoughtful than JCPenney’s “Doghouse.”

Facebook shut it down, citing privacy concerns, and missed the viral publicity. (They have no financial model; you’d think they’d be keen on ideas like this.) The only infringement is a notification to the “sacrificed” they’ve been dumped for a chance at a Whopper, which is different than clearing an inflated friend list.*

For Facebook to take a stand on privacy is hypocritical at best. Their incentive is to make the site more public (promotions, growth) so the bulk of the privacy settings are near-hidden, convoluted to the point of useless (if used at all; not to mention the bugs). The default settings aren’t private.

It’s another in a list of blunders no one remembers. They’ve posted anything you were doing on third-party sites with an opt-out model (because they’re idiots), added the news feed (again, opt-out after backlash) and stupidly redesigned with an option to revert to the old site.

Facebook’s obviously blinded by dumbass so it shouldn’t surprise that they’d miss the whole point of the Whopper Sacrifice. (Is “hope no one realizes we’re inept” a business model?) To think otherwise is Memento-esque.

… Actually, show of hands: before this, how many of you knew about Whopper Sacrifice? Were pissed about the redesign for a week and then forgot how the old one looked? Remember the pre-news feed days? Knew FB and BlockBuster and others are being sued?

Seven, all, none and none of you? Hmm. Well… whatever. Still worth it.

Note: More on the Whopper Sacrifice on I’m Just Sayin’ Show. Inspired by all the projects at PhizzPop last night that were made possible by Facebook’s short-sighted, infringing adaptations.

* The de-friended could easily re-friend the de-friender after s/he’s enjoyed her/his over-sized morsel of near-beef. Whether the now re-friended is subsequently de-friended (again), without their immediate knowledge, is entirely up to the de-friender. (Follow all that? Things got a little rough toward the end there.)

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© 2006 Ryan Shea