ads that piss me off.
Well, sorta. It’s really just a couple of campaigns that I can’t get my head around. It happens a lot, maybe I’m slow on the uptake, but I’m just too heavily into self-worship to believe that. So, it has to be those that shill.
First up, the M.O.A. for those less minneapolis oriented, Mall of America; because m.a., though correctly acronized, doesn’t sound as classy. Have any of you seen these new billboards/bus panels? For those that haven’t, let me describe briefly.
They have an image of a model in various forms of odd see: fashionable dress. Then they add a quip of some sort before stamping M.O.A. across the bottom. Then they turn the whole ad ninety degrees counter-clockwise to apparently make the message completely unreadable. You’re left with a model floating horizontally and no reasoning behind it. Wicked helpful.
There’s only one quip that even vaguely associates with the setting. It reads something along the lines of “more ways to cause whiplash.” No kidding. I was walking past the bus with that ad along the side and almost separated a couple cervical vertebrae. Real effective.
Second, one of those ever-fucking-predictable-and-ridiculous diamond ads. I don’t remember which company as if that matters when the industry is run by maybe two distributors, but I’m referring to the night gifter ad. You may have seen it. It’s the one where the guy, to the tune of some nauseating, love-related song, gets up from bed where his wife/girlfriend/mistress/regular whore is still unconscious, reaches behind some pillows, and lays a diamond necklace down on her neck in some sort of euphemism for a pearl necklace not talking about the oyster spit variety, kids.
I’ve seen that fucking thing way too often recently. Is Halloween a diamond-giving holiday? Did I miss a memo from Cosmo magazine? Or does the holiday season now start at the first sign of sweater weather? And is anyone else curious as hell as to what this fuckwit did that sparked the sort of guilt necessary to give your wife a gift worth a few hundred dollars while she’s sleeping? He must have fucked up big.
I imagine a combination of large gambling debt accrued from being a Bears fan, a notice of lawsuit by a big-totted, former secretary who may or may not have originally received the same necklace, and a stubborn case of the Herp the gift that keeps on giving that has yet to come up in between-commercials-of-primetime-television discussion. Leave it on the night stand, or on the bathroom sink, or next to the vibrator she uses while thinking of your neighbor, or anywhere really. To wake her up in the middle of the night just to wear that smug smirk is inconsiderate.
Or maybe it’s just an ad meant to slowly infiltrate the fragile minds of consumption-hungry, middle-aged women, still on the pill, in order to unrealistically inflate their standards of gift receiving. It worked for sweetest day, valentine’s day, and [insert traditionally uncelebrated holiday, now marked jewelry occasions by a predatory and well-funded diamond industry]. Does anyone realize that Japan had the same diamond craze and saw how fucking stupid it was to the point the stone isn’t much regarded toward status?
I can’t wait for those fucking Lexus commercials with the fucking bow that lets men know they can’t get into the pants of their significant bitch without some major cash exchanges. The holidays bring me so much joy…
On the other hand, there’s an ad I can’t get enough of. The new Malibu a shitty brand that no one with a real job strives to buy anymore campaign is pretty solid. There’s one spot where a bank is robbed. The men come out to a squadron of police and the cops run past them because they can’t see the Malibu escape vehicle parked out front. But the one I really like has the female jogger.
She’s jogging toward us on a sidewalk, then veers to her right and crosses the street, only to run tots-first into the “invisible” Malibu. She falls back, props herself up on the pavement, and shakes her head in disbelief. The commercial cuts to the Malibu image and then another commercial runs. Then we come back to the scene with the lady jogger getting to her feet. She turns a bit to her left, starts running again, and slams down onto the hood of the car. I can’t get enough. It’s like the baseball/bat/dog/foot-to-the-sack video from every episode of America’s Funniest Home Videos now A.F.V. for those in the know, meaning anyone less than tween age or those with children as such. So good.
Fuck, that got long, eh?