creative cropping
First, let me direct you to a recent post on Copyranter. Take your time, I’m not going anywhere… Read his comments too… They’re solid…
…Back? Welcome, so now that you’re all primed, what the fuck is Campari thinking? When did Selma Hayek become a but-her-face? You took one of our hottest celebrities and reduced her to a pair of tots to sell your booze? Someone wrote this on wikipedia: “Campari ostensibly caters to the discriminating adult taste.” You’ve got to be fucking kidding me. These ads target a juvenile with a hormone imbalance. Nothing about them save maybe their retouching displays an “adult taste.”
This quote says quite a bit: “We think this new 100% honest marketing approach will really firm up sagging revenue.” What’s with all the euphemism? The only thing honest about this campaign is the on-your-knees desperation and blatant misuse of a high-priced spokesman or spokeswoman. This is after the first set of ads apparently didn’t generate enough revenue.
Let’s hope Hayek’s tots have the power to move product this time. Her face could have just been getting in the way. If it doesn’t work they might end up doctoring the photo until she’s pouring the Campari down the front of her white t-shirt while sucking on a cock-shaped ice cube.