fill it up again…
So while CopyRanter seems to disagree, I think this is a fantastic campaign. It’s not remotely thoughtful, innovative, or even something someone should be proud of. But tell me you don’t look at this and feel the need for a drink. Thirsty? Yeah… So it may be sophomoric, but it’s effective. Or affective. Can never remember.
I guess maybe I’m not the best judge for this. I think that campaign that’s on a billboard and bus stop poster along Lake is quality too. The one with the two chicks, mostly Spanish copy, and they’re holding the bottle of If I could remember this name it’d make this a shitton simpler wouldn’t it?. The effectiveness is probably directly related to how much torso the one on the left is displaying. Appears when it comes to hawking booze I’m a dark on dark, curvy fan more than I’m concerned with smart design concepts. I’ll just admit now to being an easy sell when it comes to the sauce.